Whiteboard HIgher Education

solutions

that make an impact

A unique and powerful suite of integrated solutions designed to convert your institution’s prospects into enrolled students.

Enrollment Analytics
Identify the right students through

Enrollment Analytics

Our powerful blend of analytical and consultative services for market evaluation, development, and conversion.
UNDERSTAND THE STRENGTH OF YOUR POOL
We provide analysis of your prospect and admitted pool based on the academic, behavioral, and demographic characteristics, giving you insight into how successful your engagement strategies will be in converting students.
YOUR KNOWLEDGE SHAPES OUR ANALYSIS
We listen and build our analysis around who you are as an institution and your goals. We believe the on-the-ground knowledge from your team provides invaluable perspective and helps us deliver insights that drive you toward enrollment success.
ACCESS ENHANCED PROPRIETARY DATA
Be empowered to make critical enrollment decisions with our proprietary national consumer file. With access to over 1,000 attributes relative to wealth, education background, income, and lifestyle, our clients have unprecedented insight into critical and predictive aspects of prospective students.
LEVERAGE POLLS AND SURVEYS
Engage in a dialogue with students and parents and receive real-time information throughout the funnel. Through short, mobile-enabled polls and surveys, you can identify top prospects to focus recruitment efforts and understand why students choose to enroll at your institution or elsewhere.
UTILIZE MICRO-MODELING FOR LOOK-A-LIKE MARKETS
Pinpoint new student markets you might otherwise be missing, purchase lists for those areas, and engage new prospects that have the best chance of converting.
HISTORICAL CONVERSION ANALYSIS
We lay the foundation of your conversion strategy by taking a deep dive into understanding geographies and high schools that have filled your enrollment funnel.
Admitted Student and parent
Impact your recruitment strategy this fall with our Admitted Student and Parent Insights.
Increase response rates with our short, personalized survey and gain actionable insights to move your institution forward.
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“Whiteboard has been terrific to work with. They are top-flight analysts who know the higher education business inside and out. They combine those two qualities with the ability to communicate well with all levels of management and staff.” – Jenn Machacek Vice President for Enrollment

Recruitment Strategies
Engage your audience with next generation

Student Search
and Recruitment Strategies

Our campaigns generate more touch points, deeper interest from prospective students, and a more robust and committed applicant pool, producing stronger yield rates.
A NEW PARTNERSHIP PARADIGM
We’ve flipped the “project manager” paradigm. Your primary points of contact will be our senior team, those with the deepest knowledge of student search and recruitment. This creates a remarkably different experience and helps us to develop a genuinely deeper partnership.
UNMATCHED CREATIVE DEVELOPMENT
Our creative development is the best in the industry. The process is iterative, collaborative, and unlimited. Our goal is to create a campaign that you absolutely love.
AN IMPACTFUL MARKETING PLAN
We’ve developed a comprehensive approach that weaves compelling content-rich messages, direct call to action messages, micro-polls that solicit audience feedback, vibrant print, and digital marketing together in order to generate the best results and provide the best value for your recruitment budget.
ENGAGE PARENTS IN STUDENT SEARCH
Our student campaigns for strategic student search can be leveraged for parents to identify hot prospects, further bolster conversion, and enhance family engagement.
EXTRACT THE MOST VALUE WITH OUR ENGAGEMENT FRAMEWORK
The traditional “responder/non-responder” dichotomy is outdated. Our Engagement Framework enables you to identify your hottest prospects and fence-sitters so that you can segment your follow-up and more strategically target resources.
VIP LIST ACQUISITION
Audience construction is an incredibly important part of any search campaign. Whiteboard knows more about the idiosyncrasies of the list sources and systems than any other search firm and can provide analytics to help you build the best prospective student audience.

“When we wanted to get a truly authentic Olin voice out to prospective students, there was no doubt that Whiteboard was the right choice as a partner. Whiteboard delivered the exact campaign we wanted. It feels more like Olin that anything we’ve ever done.” – Emily Roper-Doten Dean of Admission and Financial Aid

Financial Aid Strategies
Predict yield and enroll your class with dynamic

Financial Aid Strategies

With all the data collected across admissions and financial aid, our strategies help you distill complex data down to the critical insights.
A RECRUITMENT-CENTERED APPROACH
Our philosophy is that recruitment is first about student fit and engagement, and we have to understand what drives students’ decisions to deliver a successful aid strategy. Therefore, we focus on identifying and recruiting student populations that are an authentic fit, then we develop an adaptive approach to awarding aid that puts you on a path to multi-year success.
CONFIDENTLY PREDICT YOUR NEXT CLASS
Utilizing the most sophisticated consumer data and statistical modeling techniques available, Whiteboard will design predictive models to help you confidently predict your enrollment results rather than manage surprises.
COMMUNICATE DISCOUNT RATE AND BALANCE ENROLLMENT PRIORITIES
We help you understand and develop strategy for key targets and metrics (like discount rate) and we work with you to communicate what that means to your board and president.
TUITION RESETS AND PRICING STRATEGIES
Our team of enrollment strategists and analysts will help you address the econometric and organizational considerations when managing large institutional shifts like setting published tuition and cost.
TAILORED FINANCIAL AID MODELS TO ACHIEVE ENROLLMENT GOALS
Ensure that your institution’s aid dollars are distributed to target affordability for students while also meeting institutional headcount, academic profile, diversity, and discount goals.
REAL-TIME ANALYSIS AND COURSE CORRECTION
Remain nimble and responsive to the fluctuations in the enrollment cycle. Our dedicated team partners with you to manage operating in unknown circumstances and make the right decisions to meet your goals.
Net Price Calculator
Is it time to revisit your Net Price Calculator?
We’ve built a user-friendly NPC that leverages our financial aid expertise and delivers the absolute best experience possible for students and their families.
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Ursinus
“It’s a big load off someone’s shoulders knowing that Whiteboard is working with us to hit our goals – not just for this cycle, but for two to three future cycles.” – Shannon Zottola Vice President and Dean of Enrollment Management

Placeholder Picture
Whiteboard is a proud member of the Slate Preferred Partner Program, a community of organizations that share a commitment to transforming enrollment and the world of higher education. We provide support to the Slate community through extensive systems expertise and seamless data integration to allow institutions to become more efficient and effective in their strategic enrollment efforts.
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Are you ready to talk about your enrollment strategies?