Meet the Whiteboard Team

The principals of Whiteboard Higher Education have a combined 100+ years of experience helping our clients succeed across multiple marketing disciplines. We have worked closely together for many years through various organizations and the common trait we all share is doing what’s right for our clients every single time.

We built Whiteboard Higher Education on the foundation of trust, responsibility, and the utmost respect for our work, our associates, and our clients. These principles guide every client engagement we undertake, large or small. Our core focus is to help our clients extract the maximum value from the resources they commit to student recruitment, enrollment, and retention.


Pat has spent the past 20 years in sales, sales management, and executive leadership positions in the direct marketing services industry. A keen desire to take the wheel and drive led O’Brien to establish Whiteboard as a provider of strategic marketing services focused on the critical components of successful acquisition and communication strategies. Pat’s sales philosophy has always been to deliver maximum value to his clients while building meaningful and lasting relationships. Pat has worked closely with a large array of organizations throughout his career, from Fortune 50 companies to small start-ups that have rocketed to the moon. He holds a bachelor’s from Mount Saint Mary’s University and an MBA from Pennsylvania State University.
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Jonathan P. Epstein Jonathan P. Epstein Senior Vice President,
Enrollment Strategies
About

Jonathan P. Epstein

Senior Vice President,
Enrollment Strategies

Pat O'Brien Pat O'Brien Founder, President About

Pat O'Brien

Founder, President

Brennan McDevitt Brennan McDevitt Vice President, Recruitment Services About

Brennan McDevitt

Vice President, Recruitment Services

Pat has spent the past 20 years in sales, sales management, and executive leadership positions in the direct marketing services industry. A keen desire to take the wheel and drive led O’Brien to establish Whiteboard as a provider of strategic marketing services focused on the critical components of successful acquisition and communication strategies. Pat’s sales philosophy has always been to deliver maximum value to his clients while building meaningful and lasting relationships. Pat has worked closely with a large array of organizations throughout his career, from Fortune 50 companies to small start-ups that have rocketed to the moon. He holds a bachelor’s from Mount Saint Mary’s University and an MBA from Pennsylvania State University.
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Ryan Malino Ryan Malino Executive Vice President, Operations About

Ryan Malino

Executive Vice President, Operations

Rob Bielby Rob Bielby Vice President,
Analytics and Insights
About

Rob Bielby

Vice President,
Analytics and Insights

Bijan Warner Bijan Warner Vice President,
Enrollment Analytics
About

Bijan Warner

Vice President,
Enrollment Analytics

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Pat O'Brien

Founder, President

Pat has spent the past 20 years in sales, sales management, and executive leadership positions in the direct marketing services industry. A keen desire to take the wheel and drive led O’Brien to establish Whiteboard in 2013 as a provider of strategic marketing services focused on the critical components of successful acquisition and communication strategies. Pat’s sales philosophy has always been to deliver maximum value to his clients while building meaningful and lasting relationships. Pat has worked closely with a large array of organizations throughout his career, from Fortune 50 companies to small start-ups that have rocketed to the moon. He holds a bachelor’s from Mount Saint Mary’s University and an MBA from Pennsylvania State University.

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Bijan Warner

Vice President, Enrollment Analytics

Bijan is a trusted partner and consultant to chief enrollment officers on all aspects of their financial aid strategies and execution, and has helped numerous institutions achieve and exceed their enrollment and revenue goals. Bijan applies complex and creative analytic techniques to guide strategy at each stage of the funnel – from prospect to applicant, matriculant, returning student, and successful college graduate. By blending rigorous econometric and predictive models, a nuanced understanding of the student population, an attention to local and national trends, and a keen awareness of practical implications, Bijan collaborates with institutions in order to help them make their best and most confident decisions. His unique skillset, grounded in sociological training, enables him to situate the economic decision of college choice within specific social contexts.

Prior to joining Whiteboard Higher Education, Bijan served as a Senior Consultant and Analyst at Human Capital Research Corporation, where he guided the allocation of first-year aid budgets ranging from $4 million to $40 million. Bijan holds Master’s degrees in Sociology from the University of Chicago and DePaul University and a Bachelor’s degree in Information Technology and English from the University of Illinois at Urbana-Champaign.

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Rob Bielby

Vice President, Analytics and Insights

Rob has a passion for distilling complex data down to actionable information and insights to drive institutional decision making. With over 10 years of experience in higher education and analytics, he has a refined understanding of student decision-making, financial aid policy, and enrollment strategy.

Rob has partnered with dozens of institutions and Fortune 500 corporations to efficiently achieve their goals. By applying advanced modeling and econometric techniques to student and consumer data, he is particularly skilled at pinpointing business problems and identifying effective solutions. He has published extensively in the areas of higher education research and policy, as well as in statistical methodology.

Prior to joining Whiteboard, Rob has served as a senior analyst at Human Capital Research Corporation, Wayne State University, and Gongos, Incorporated. Rob holds a Master's degrees in Higher Education Administration from the University of Michigan and a Master's degree in Political Science from Stony Brook University.

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Jonathan P. Epstein

Senior Vice President, Enrollment Strategies

During the past 15 years, Jonathan has developed a reputation as a results-centered expert in student recruitment and enrollment strategy, student search, and blending innovative data analysis with practical experience. Jonathan has partnered with 100+ higher education institutions as chief strategist and lead consultant for student search. He has also worked with dozens of other institutions across all stages of the funnel.

Jonathan’s core objective has always been to deliver maximum recruitment value and return on investment for every school with whom he works. A recognized thought leader, he is also the author of many well-received publications and was the recipient of the NACAC Journal of College Admission’s 2010 John B. Muir Editor Award, which recognizes the author who has made the most significant contribution to the Journal.

Prior to joining Whiteboard Higher Education, Jonathan served as Vice President of Enrollment Analytics at Fire Engine RED, Senior Consultant at Maguire Associates, and Associate Director of Enrollment Management at Brandeis University. Jonathan holds a bachelor’s in social psychology from Wesleyan University and a master’s in higher education administration from Harvard University.

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Brennan McDevitt

Vice President, Recruitment Services

Brennan has 10+ year of experience in campus admissions and enrollment management experience. He has developed successful recruitment strategies, including supporting campus CRMs, using analytics to drive successful student search campaigns, implementing paperless application review processes, and managing admissions staff. Brennan has a passion for operational efficiency and specializes in streamlining recruitment and enrollment procedures to maximize efficiency and reduce wasted time and effort. His direct experience with campus recruiting combined with his knowledge of the latest technological advances available to colleges and university admission offices make Brennan a valuable advisor and partner to Whiteboard’s clients.

Prior to joining the Whiteboard team, Brennan spent seven years at Saint Joseph’s University as Director of Freshman Recruitment/Enrollment Operations and Director of Admissions Systems & Recruitment. Brennan began his higher education career as an admissions counselor at his alma mater, Mount St. Mary’s University, where he earned a bachelor’s in business and sports management.

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Thomas Moran

Vice President, Analytics

Tom has extensive experience in higher education, having worked closely with dozens of colleges and universities over the past seven years, helping institutions achieve their enrollment, revenue and quality goals.

Originally trained as social studies teacher, Tom values making complex concepts and topics understandable and relevant to higher education leaders. “In my experience, enrollment managers are awash in data but often struggle to extract insights from it. When partnering with institutions, I enjoy helping them gain the most value from the data they have and use it to their best advantage.”

Tom holds a bachelor’s degree from Syracuse University and a master’s in educational research, measurement, and evaluation from Boston College.

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Ryan Malino

Executive Vice President, Operations

Ryan has 20+ years of experience in the direct marketing services industry with a focus on program engineering, technology, and successful execution. His diverse background in the industry takes him from shop floor operations to technology infrastructure to database management and everywhere in between. Ryan focuses on cutting-edge technology while marrying past know-how and industry knowledge to best engineer solutions that drive customer successes.

Ryan has worked closely with many customers varying in size and across a multitude of verticals, including higher education, financial services, pharmaceuticals, automotive, and utilities.

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