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Whiteboard Higher Education Appoints New VP of Analytics & Insights

Leading Enrollment Firm Further Strengthens Leadership Team

Philadelphia, PA – Whiteboard Higher Education is proud to announce that Rob Bielby has joined the company as Vice President of Analytics & Insights. In this role, Rob will further develop and enhance Whiteboard’s best-in-class analytics solutions while driving maximum value for the company’s clients. Augmenting Whiteboard’s already impressive offerings around predictive modeling, financial aid strategies, and highly targeted student search campaigns, Rob will help amplify and improve the firm’s broad range of enrollment optimization services.

Rob comes to Whiteboard with tremendous experience in higher education, having worked with dozens of colleges and universities. He also worked with a number of Fortune 500 companies in his most recent stint with Gongos Incorporated. Prior to Gongos, Rob served as a Senior Analyst at Human Capital Research Corporation, and after that worked at Wayne State University in the same role.

As Vice President, Analytics & Insights, Rob will play a major role in Whiteboard’s continued evolution as a truly unique enrollment solutions firm. Applying advanced modeling and econometric techniques to student and consumer data, Rob is particularly skilled at pinpointing business problems and identifying effective solutions. Rob adds, “I’ve spent the majority of my career in higher education and can’t think of a better group of people to continue my professional journey with. I’m very pleased to be joining a culture of innovation, data-centric thinking, and overall belief in providing an incredible client experience.”

Pat O’Brien, Whiteboard’s Founder and President, said, “the addition of Rob to the leadership team is further validation that our company is continuing our commitment to enhanced data elements and the very best in predictive modeling. Rob will be a huge asset in defining new markets for our clients, properly segmenting their audiences and ultimately helping them shape the best class possible. Whiteboard will continue to be a market leader, and Rob will certainly play a major role in the future success of our clients.”

Rob holds a master's degree in Higher Education Administration from the University of Michigan and a master's degree in Political Science from Stony Brook University. He has published extensively in the areas of higher education research and policy, as well as in statistical methodology.

About Whiteboard Higher Education

Whiteboard Higher Education is a full-service enrollment management and marketing firm that partners with colleges and universities to achieve truly remarkable enrollment outcomes. Our deep expertise in student search, digital marketing, predictive modeling, yield forecasting, financial aid awarding, market research, and data analytics results in dramatic improvements in applications, yield, and return on recruitment investment for our clients.

Our team of enrollment professionals has 100+ years of combined experience and has worked with 300+ colleges and universities of various sizes and backgrounds. We are a unique blend of experienced strategists with on-campus enrollment experience, as well as talented designers and analysts. We believe in creativity and flexibility, are entrepreneurs to the core, and are wildly enthusiastic about the work that we do.


Whiteboard can help. Give us a call at (215) 282-0852 or email info@gowhiteboard.net to discuss all the possibilities.